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Bloomberg Teams Up With iHeart

· Time to read: ~2 min

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The collaborations keep on coming as Bloomberg Media and iHeartMedia announced an exclusive multiyear agreement to co-produce and distribute more than a dozen new original podcasts and to distribute Bloomberg’s existing slate of podcasts through the iHeartPodcast Network.

Bloomberg Media’s existing lineup of business-related podcasts including Masters in Business, Odd Lots, Foundering, and The Pay Check among others, and the first four new co-produced iHeartRadio Original podcasts will build on those topics and will launch later this year.

“Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group.  “We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”

“We continue to see growth with our chart-topping, award-winning podcasts, as we had 26% increase in podcast downloads in 2020,” said M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Media delivers the global perspective and deep insight business-minded listeners crave, and new platforms such as the iHeartMedia network extends our reach with new audiences who are seeking quality, premium content.”

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