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Acast has entered into a three-year partnership with Marc Maron and his podcast WTF with Marc Maron. The podcast will now be hosted, monetized and distributed via Acast, and will also be making use of the platform’s paid memberships offering, Acast+.
Maron’s podcast has approximately 55 million listens per year, primarily in North America. His podcast paunched in 2009.
This partnership means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog and other related materials. WTF with Marc Maron will continue to be released twice a week
The agreement begins July 1st.
Maron said, We’ve amassed an amazing catalog over the years and Acast offers us an opportunity to make it available in a way it hasn’t been before, especially in international markets. We’ve released two episodes every week for almost 13 years and we don’t plan on stopping any time soon. Acast won’t stand in the way of us doing the show the way we want to do it, the way we like doing it, the way we’ve always done it. They’re excited and focused and I think the partnership will be very productive," said Marc Maron, host of WTF with Marc Maron.
“Entering into a partnership with the podcast giant Marc Maron is a big win for Acast and for the open podcasting landscape, as this deal guarantees that the podcast can continue to be listened to by everyone, everywhere and on their preferred listening platform. In addition to WTF with Marc Maron being one of the largest podcasts in the world, Maron is also one of the very best hosts in the business. This collaboration presents a real step forward for us in the North American market, adding millions of listens and strengthening our brand even further in the region. At the same time we will also be working with the show to increase the number of Marc Maron fans across the globe,” said Ross Adams, CEO of Acast.
The deal was negotiated by Avalon, which represents both Maron and the podcast.