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In the latest episode of The School of Podcasting Dave Jackson interviews Heather Osgood. Heather founded True Native Media in 2016 hoping to bring more ad dollars into the podcasting space.
Dave asks Heather about:
- What expectations both the podcaster and advertiser should have in place.
- How many downloads advertisers are looking for in a podcast.
- The best stat to measure your podcast in regards to advertising.
- What the current CPM rates are.
- The different types of advertising.
- How long you should run an advertisement.
- Why dynamic ad insertion may be a way to get enough downloads to meet the advertiser download requirements.