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Barstool Made $15 Million From Podcasts

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According to Digiday the 25 Barstool Sports podcasts brought in $15 million last year. Barstool CEO Erika Nardini declined to comment on that number to Sahil Patel but did confirm podcasting has become a meaningful business for the company. Nardini said half of Barstool’s advertising revenue is from podcasts.

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