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Podcast analytics and advertising platform company Backtracks is using the technology called VAST, which stands for video ad serving template. The technology will allow podcasters to insert ads into pre-recorded and live audio. Details HERE.
“Our universal approach to audio advertising is the first-of-its-kind,” said **Jonathan Gill, Founder and CEO of Backtracks. **“Backtracks is applying the power and flexibility of all the versions of VAST from 2.0 to 4.2 to podcasts, pre-recorded audio, and live audio. By pushing the envelope we are directly solving long standing problems in podcast and audio advertising capabilities and optionality. Host read or spoken ad’s have long been the podcasting norm, and while they have their benefits, there are limitations to the reach and scale for both publishers and advertisers.”