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Ausha Crosses IAB Finish Line

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Podcast marketing platform Ausha is now IAB Tech Lab Podcast Measurement 2.1 certified, according to a company press release.

Ausha (pronounced ‘osha’) is an all-in-one podcast marketing platform that includes hosting and distributing, promoting and monetizing. Ausha was launched in France in 2018 and is now home to over 7,000 podcasts.

Developed by IAB Tech Lab, the Podcast Measurement Technical Guidelines were developed to establish a set of uniformed metrics for audience measurement in podcasting. IAB Tech Lab’s certification process verifies that companies are adhering to and compliant with the guidelines

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