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Sounder has announced it will provide its automated brand safety technology and contextual insights to audio advertising platform Audiohook using Sounder’s Audio Data Cloud.
A press release from Sounder states that Audiohook plans to integrate Sounder data and technology into the full purchase lifecycle for audio campaigns, “providing greater transparency to audio advertisers across a wider range of content than previously possible. Prior to the execution of an audio campaign, Audiohook will leverage Sounder data and technology to enable advertisers to set brand safety and contextual targeting parameters as they plan their audio buys. Post-campaign, Audiohook will incorporate Sounder’s brand safety verification and contextual data into the reporting available for advertisers to confirm that media delivered met the appropriate parameters and guidelines.”