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Audioboom Extends With Formula 1

· Time to read: ~1 min

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Audioboom’s production arm, Audioboom Studios will co-produce Formula 1’s podcast slate, while the Audioboom technology platform will power global distribution of the shows. Audioboom will also provide monetization services for the partnership through its premium advertising products and Showcase, its global ad-tech marketplace.

“We are thrilled to once more extend our partnership with the team at Formula 1®,” says Audioboom CEO, Stuart Last. “This partnership encompasses every aspect of the Audioboom platform — our distribution technology, our production services through Audioboom Studios, and our cutting edge advertising products. We are excited to be delivering incredible value to F1’s engaged and dedicated podcast fans.”

“Since 2018, Audioboom and Formula 1® have worked hand in hand to deliver for our fans in the podcast space, first with_ Beyond The Grid_ and then with F1 Nation, a product we successfully launched together during lockdown in 2020,” says Lisa Spencer-Hayes, Formula 1® Head of Digital

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