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Since launching in 2018, Formula 1’s Beyond The Grid has been downloaded more than 24 million times. Formula 1 journalist Tom Clarkson interviews the biggest names in the sport. The relationship between Audioboom and Formula 1 will now run through 2023.
As well as co-producing the official Formula 1® podcast, Audioboom will provide exclusive advertising sales, technology and distribution.
“We are delighted to expand our work with an iconic global brand like Formula 1®,” says Audioboom CEO, Stuart Last. “The F1: Beyond the Grid series has proven incredibly successful with such a passionate fanbase, elevated by Audioboom’s production and distribution expertise.”
“Audioboom have proved the perfect partner for our ambitions since we moved into podcasting in 2018. Our intention then remains the same as it is today: To use this exciting medium to deliver compelling storytelling and conversations to F1 fans around the world, and as such we’re thrilled to continue and expand our relationship to ensure we reach many more listeners in the coming years.” Jonathan Reynolds, Editor In Chief Digital platforms, Formula 1®.