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Audioboom’s sales advertising operation will work with Canadian content company Rogers Sports & Media. The goal is to increase revenue for Audioboom’s publishing partners and original podcasts.
“Audioboom’s partnership with Rogers Sports & Media expands our global footprint as we strive to create maximum value for our podcast partners across multiple territories,” said Stuart Last, Audioboom CEO. “Canada is currently Audioboom’s 4th biggest region for downloads and boasts a rich audio heritage. Rogers Sports & Media provides the expertise to further engage fans with brands and advertisers.”
“Audioboom strongly complements Rogers Sports & Media’s dynamic digital audio offering, including Frequency Podcast Network and our award-winning branded content studio Pacific Content, allowing Canadian marketers to further segment and target podcast listeners in an exciting new way,” said Mike Viner, Director of Digital Audio Advertising, Rogers Sports & Media.