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Nielsen says Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service from Nielsen Scarborough. The service, launched last month, allows clients to profile shows using program titles collected from Nielsen’s subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.
Nielsen’s Podcast Listener Buying Power Service has a sample of over 30,000 respondents.
Audioboom works with personalities and podcasting talent matching them with advertising agencies and brands to help them take advantage of podcast ads.
Nielsen’s Podcast Listener Buying Power Service also features insights on podcast listening across 18 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These reports are generated from web-based software and have a two-time per year data release.