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LIZHI INC., an interactive audio entertainment platform in China, announced they’re working with WM Motor, a Chinese electric vehicle company, to create a branded podcast on the LIZHI Podcast app (LIZHI BOKE in Chinese).
Mr. Jinnan (Marco) Lai, Founder and Chief Executive Officer of LIZHI, commented, “After announcing our partnership to create branded podcasts with POP MART and Tiger Brokers separately, we are excited to cooperate with WM Motor to create a branded podcast channel on LIZHI Podcast. We see podcasts as a new channel for branding and marketing for businesses like WM Motor, Tiger Brokers, and POP MART. In the future, we look forward to collaborating with more enterprises and brands to help them increase brand awareness and attract a broader user base through podcasts.”