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Audacy has hired Palak Forbes as Senior Vice President for its digital business operations. Forbes will lead the company’s podcast business along with working on Audacy’s overall digital business. She comes to Audacy from The New York Times.
Forbes was most recently Head of Business Development & Operations at The New York Times, where she oversaw the development the company’s audio business and spearheaded their foray into virtual reality. She has also worked in the digital departments at Viacom and HBO.
“As we make consistent strides to evolve and enhance our digital and podcast businesses, Palak is a perfect choice to lead our day-to-day efforts to provide a world-class experience for our customers, creators and consumers,” said J.D. Crowley, Chief Digital Officer, Audacy. “Her deep experience launching and scaling innovative new businesses, and expertise managing strategic relationships with companies across the media and technology sectors will enable us to continue delivering robust growth.”
“Digital audio is in a really exciting phase where we have evolving audio formats and listening experiences as well as new ways of life emerging from the pandemic,” said Forbes. “Audacy has brought together a portfolio of innovative brands to meet the needs of the modern listener, content creators, and advertisers alike. I’m so excited to operationalize our strategy across the digital portfolio. It’s an honor to join the leading creator of original and premium audio during this time of growth and transformation.”
Forbes earned her MBA in Marketing from Columbia Business School and her Bachelor’s degree in Finance and Information Systems from New York University’s Stern School of Business.