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Audacy announced its lineup for the IAB NewFronts and IAB Podcast Upfronts, the media and entertainment industry’s two premier events designed for brands, agencies, and media buyers to preview the latest in digital content and podcast programming.
This will be Audacy’s inaugural year at the NewFronts and Audacy, formerly Entercom, recently embraced a new name and brand identity. They are calling their presentation this year “the power of audio.”
“As the #1 creator of original, premium audio content, Audacy’s influential platform connects people to the news, sports, podcasts, and music that matter to them across every device, everywhere they are,” said Paul Suchman, Chief Marketing Officer, Audacy. “At this year’s IAB events, we will demonstrate the unique ability of sound to connect, immerse, captivate and engage audiences like no other medium.”
The Audacy IAB NewFront virtual presentation will take place on Wednesday, May 5 at 3:15 p.m. ET, followed by virtual experiences from Audacy’s Cadence13, Pineapple Street Studios, and Podcorn companies at the IAB Podcast Upfronts on Thursday, May 13 at 12:50 p.m. ET.
Audacy’s NewFront presentation will open withspoken word artist, poet and 2020 winner of America’s Got Talent Brandon Leake and close with a performance by multi-platinum indie-pop trio AJR.
Audacy’s Podcast Upfront presentation will showcase exclusive launches from Cadence13 and Pineapple Street Studios. This will include global superstar Demi Lovato discussing her forthcoming podcast with Cadence13; Ghostwriter, an upcoming C13Feature from Cadence13’s scripted studio focused on feature-length fictionalized audio “movies for your ears;” a look at the 2021 audio documentary slate from the Peabody-nominated C13Originals studio; Crooked Media co-founder Jon Lovett on Pod Save America in 2021; and Pineapple Street Studios’ upcoming slate of original series and its branded podcasts from partners including HBO, Netflix, and Nike.
Presentations will also showcase Podcorn’s influencer marketplace, a self-and full-service platform for brands to connect with independent influential podcast creators for native advertising.