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It’s been awhile since we’ve seen a company cross the IAB’s certification finish line. Hosting and monetization solutions company ART19 is the latest. The company is now IAB certified for the new 2.0 measurement guidelines for reporting podcast downloads, impressions and listeners. The IAB certification is another step in getting advertisers to invest in the podcasting space and trust the measurement process of downloads and listens.
The IAB Podcast Measurement Technical Guidelines 2.0 are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around measurement. It is server side measurement. While over 30 companies participated in the process with the IAB, only a handful have actually become certified. It is time consuming and costly for companies to become certified.
ART19 is excited to be one of the few hosting and monetization companies officially certified by the IAB Tech Lab. IAB version 2.0 is a guarantee ART19 is measuring podcast metrics related to content and ad delivery with a uniform, standardized approach defined by the IAB. This additional rigour ensures ads are delivered in their entirety and specific thresholds are met when measuring content.
“We are excited that adoption of the Podcast Measurement Technical Guidelines is gaining momentum and that ART19 is among a group that is taking the lead by having their implementations certified,” said Dennis Buchheim, SVP and GM of IAB Tech Lab. “Through the compliance process, we’re validating that there have been a number of inconsistencies across companies and that the guidelines will significantly benefit the industry by enabling participants to speak the same language.”
“We continue to serve our publishing clients in giving them best in class metrics and reporting,” says Dan Jeselsohn, SVP of Digital Technology of ART19. “We also know these guidelines will help advertisers reach more listeners with ease. They can operate with comfort and scale knowing there is a transparent methodology for measurement being followed.“