ART19 says it has expanded its ad serving functionality. The company says its VAST support, coupled with its other listener targeting and attribution capabilities, is helping make advertising on a podcast as easy as other forms of digital advertising.
“Podcast publishers want to maximize the value of every single download,” said Lex Friedman, ART19’s Chief Revenue Officer. “ART19’s support for VAST means that even international downloads can contribute meaningfully to a show’s earnings.”
ART19 currently supports fourteen third-party measurement vendors, including Chartable, Claritas, Google Ad Manager, Kantar, Lucid, Nielsen DAR, Podsights, Podtrac, and Sizemek. More vendors are being added regularly.