Anchor Announces Platform Enhancements


On Monday Spotify podcast hosting platform Anchor made several announcements the streaming company says will “help build an ecosystem of audio content by enabling its creation, by everyone.” Here’s what they announced.

A new WordPress partnership. A whole new group of creators—those who have historically focused on the written word—can now easily publish written blog posts as podcasts.

Polls and Q&A test: Rolling out to more creators soon, podcasters can ask their audience questions and get answers directly on Spotify.

More creators will soon have the power to combine audio and visual storytelling by incorporating vide poscasts.

Also, in the next few months, Spotify will begin testing a new capability for podcasters to explore new revenue streams through paid subscriptions directly from their listeners.


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