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AnalyticOwl has unveiled a new attribution product for the podcast industry called PodcastOwl. PodcastOwl measures the impact of advertising in podcasts and offers tools to optimize campaigns.
The folks at AnalyticOwl say, despite the rapid growth in podcast listenership and advertising, it’s still challenging for publishers to provide real measurement and insights to advertisers. “PodcastOwl has been created to solve this problem by focusing on aggregate data before and after the launch of a podcast providing a large sample size of data in which to find attribution insights when matched with other web, search and foot traffic datasets.