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Hosting platform Libsyn’s subsidiary AdvertiseCast reports that for August 2021 the average CPM for a 60-second spot, across the 1,500+ podcasts in the AdvertiseCast marketplace, was $23.57.
The company plans to publish the average rate every month moving forward. CPM stands for cost per one thousand listeners.
“We publish these rates to the buyers and the sellers on our marketplace to provide some transparency around this fast-growing market.” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “It is important to note that these figures are not based on pricing arbitrarily set by a sales organization, rather, they are driven by supply and demand within our industry-leading marketplace.” 