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Acast has promoted Jack Preston to Global Head of Acast Creative, Acast’s in-house creative ad solutions team. Acast first launched Acast Creative for its European markets in 2019, before expanding globally regions including the US.
Preston will continue to develop Acast’s relationships with both the clients and creators. He’ll also work closely with Acast’s talented group of regional creative directors, developing strategies tailored to each market and each client they work with.
Preston said, “When we enter into a partnership with a brand and a creator, we don’t just want people to hear the campaign — we want them to be truly listening, watching and experiencing them everywhere.
Before joining Acast, Preston led content and social strategy at Virgin.