Acast Now IAB Certified

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The list of IAB certified companies continues to grow giving podcasts more and more credibility with advertisers.

Acast is the latest to receive the Interactive Advertising Bureau’s Tech Lab Podcast Measurement Compliance “seal of approval.” Acast is available in ten countries, hosting over 7,000 podcasts

Acast’s CEO Ross Adams said: “Over the last five years we’ve worked with thousands of podcasts and their listening data, and we’ve built up hundreds of thousands of listeners on our own app: we’ve seen what works and what doesn’t when it comes to measuring podcast listening. We also partner with thousands of the world’s premium advertisers and understand the need for the most transparent and accurate measurement standards to continue building trust in the marketplace, and drive even more revenue for publishers and podcasters.

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