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Acast Announces Keyword Targeting

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Acast says with Keyword Targeting advertisers can align their message with the most contextually relevant content spoken within an episode. Acast’s has a network of 88,000 shows.

“We’re on a mission to ensure advertisers can be as contextually relevant - and effective - as possible in podcasting. With Keyword Targeting brands can be part of the immediate conversation, whether that’s a major calendar event, breaking news story, or even something as quirky as an interviewee’s favorite meal,” said Chris Wistow, Acast VP of Advertising Product. “Furthermore, Acast podcasters of all sizes will benefit, with Keyword Targeting surfacing new shows to advertisers who might previously have made decisions based on podcast category alone.”

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