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Acast Lands Big Fish

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Acast has signed a deal with The New York Times to be the commercial representative for The New York Times’s audio advertising sales in the UK.

Josh Woodhouse, Regional Managing Director, Acast UK and Ireland: “This deal with The New York Times on The Daily adds yet another jewel in the crown to our premium offering for our advertisers in the UK. The combined scale we can now provide across the open podcast ecosystem demonstrates a unique opportunity for brands who want to align with trusted publishers.”

Tom Armstrong, Vice President of Global Advertising, The New York Times: “We look forward to working with Acast to continue bringing The New York Times’s robust and wide-ranging audio programming to more advertising partners around the world. Acast’s local footprint provides another channel for advertisers in the UK to engage with The New York Times’s influential audiences through our audio portfolio.”

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