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Acast has seen a significant increase in listenership in Singapore, Hong Kong, The Philippines and Indonesia. According to Acast its podcast partners have generated a 21% monthly listening increase between June 2022 and February 2023.
“Southeast Asia is quickly adopting podcasts both as consumers and advertisers. Now that listening has become a habit, and Acast is established as the leading provider of premium, exclusive content in Singapore and the wider region, there is a unique opportunity for advertisers to take advantage of this high-attention media with ease," said Timi Siytangco, Key Account Director in Asia.
According to Acast, audiences are listening up to two hours per day, consuming in particular the categories of Business, Personal Finance, Curious Thinkers, Young Affluents, and Horror. Those findings come from Acast’s first Sounds Smart Asia research.