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Acast has launched in Canada and Heather Gordon, former Digital Sales Director at CBC Radio-Canada, has joined the company as Managing Director for Canada.
Gordon said the opportunity for Canadian podcasters and advertisers is ripe. “I fell in love with podcasts because of the intimacy they offer, the portability of the medium, and their ability to amplify rich, diverse stories from across the world. Acast, with its commitment to creators and its industry-leading offering for advertisers, is charting out the future of podcasting in Canada and beyond.”
Brian Danzis, who is Managing Director, Americas at Acast and will work closely with Gordon, said: “Heather’s track record scaling podcast sales and leading strategy with major players in the industry is unmatched. With her at the helm in Canada, we’re hitting the ground running. As more and more podcasts become borderless, capturing interest from listeners in multiple territories, it’s increasingly important to offer ad partners cross-market campaigns that reach consumers in North America and beyond.”