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Acast today announces that any show on its Acast Open platform can now apply to be part of the Acast Marketplace. This means any Acast Open podcast can now request that dynamically inserted ads run throughout its episodes, with the potential to generate revenue.
Johan Billgren, Acast’s co-founder and CPTO, said: “We launched Acast Open to put the same tools we built for the world’s biggest and best podcasts and publishers into the hands of every podcaster on the planet. Now we’re further democratising podcasting, opening up the possibility for anyone on Acast Open to monetize across any and every podcast player there is — so they can start seeing financial payback for all the efforts they’ve made to build dedicated, engaged audiences around the world. We’ll continue to do everything we can to support their love of storytelling and the incredible audio content they work so hard to put out.”