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A Podcast Movement Wrap Crowdsourced

· Time to read: ~2 min

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(By Matty Staudt) Each year folks like me write up our takeaways and views from Podcast Movement. This year, I wanted to do something different and get the views of multiple attendees from diverse viewpoints to give me their takes. So I asked the question on Twitter and LinkedIn and found that most responses fell into the categories of things I would have written about. Let’s hear from the attendees!

Video was the big talk this year, with YouTube having a presence, but how to use it and monetize it are still sticking points for some creators. The Edison study showed we have a long way to go in getting more diverse voices in podcasting. According to the study, 51% of women listen to podcasts and host only 26% of shows, 36% of Latinos listen to podcasts, and 52% of black listeners would listen to more podcasts if there were more podcasts featuring black hosts. We are doing better, though, and it was noticed. Programmatic ads were the talk again of the conference. As worries about ads for politicians being mislabeled and aired, a light at the end of the tunnel was given to us by Sounder and Barometer at the Sounds Profitable Summit. Contextual targeting for advertisers and podcasters can hopefully make those a thing of the past. The study done by SP also showed that host read ads inserted as programmatic do almost as well as the traditional host read ads.

**The world of fiction podcasts continues to grow and become appealing to both the podcast industry and TV/Movie companies entering the space. ** **Not only is accessibility good for your SEO, but it is needed by communities of listeners who want your content but might not be able to listen in a traditional sense. **

**And finally, some hot takes from more creators who attended! **

_Matty Staudt is the former VP of Podcast Programming at iHeartRadio and member of the founding team, and Director of Content at Sticher. His company, Jam Street Media, makes premium podcasts and consults for Podcast and Radio networks, Branded Clients, and Podcast Tech Start-ups. Email him at _

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