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Gumball has added the podcast See, the Thing Is to its marketplace in a new 7-figure deal with hosts Bridget Kelly and Mandii B. Gumball is a marketplace for advertisers to buy host-read ads directly from podcasters.
“We are excited to welcome Mandii and Bridget’s podcast to our platform,” says Marty Michael, CEO of Gumball. “They are exactly the type of creators we love to work with. They instantly saw the value of automating the host-read sales process using Gumball, and we’re excited to support them as independent creators as they continue to grow their brand.”
Specific details on the financial arrangements were not announced, other than to say it is a multi-year seven-figure sales partnership with Gumball.