Global podcast agency 4DC, which launched in December 2018, is partnership with podcast production company, Fresh Air Production. The partnership’s first client is a brand-funded podcast series with law firm, Slater and Gordon.
4DC CEO Howard Kosky said, “I am extremely proud to bring this integrated podcast offer to market. The team at 4DC are genuinely excited to be working with Neil and his team of industry leading producers. Fresh Air Production is already the best company to deliver the broadcast quality podcast production. We’re looking forward to aligning this with our bespoke approach to strategic development and effectiveness measurement for new and existing clients.”
Neil Cowling, founder and managing director of Fresh Air Production explains, “This partnership with 4DC creates an incredible opportunity for brands to own the podcast conversation. Podcasts give brands direct access to a highly engaged and growing audience – it is the natural evolution of a brand’s digital and broadcast communications strategy.”