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PRX and Google have released a 10-part series of free, educational Podcasting 101 videos to support beginner podcasters. The video series is part of the Google Podcasts creator program, an initiative from PRX and Google with a goal of empowering underrepresented voices in podcasting.
Podcasting 101 is available for free here and on YouTube, available with English, Spanish, Portuguese, French, Hindi and Arabic subtitles.
The Google Podcasts creator program, which launched in October 2018, has provided podcast production teams from Brazil, Kenya, Chile, India, Spain, Colombia, Lebanon, and the United States with funding and intensive training. “We aim to fuel the growth of podcasting around the world by providing the next generation of audio-makers with the tools and training needed to succeed,” said Kerri Hoffman, CEO of PRX. “In that spirit, Podcasting 101 is an important step forward in further opening the field to new voices. We’re proud to work alongside Google to empower creators of all experience levels.”
The series is co-hosted by Luvvie Ajayi, author of the New York Times best-seller I’m Judging You: The Do-Better Manual and host of the Rants & Randomness and Jesus & Jollof podcasts, as well as Sean Rameswaram, host of Vox Media’s daily news podcast Today, Explained.
Here are all ten video descriptions:
Episode 1: “Should I Make A Podcast?” Anyone can make a podcast. But should you? Hosts Luvvie Ajayi and Sean Rameswaram share why they got into podcasting and discuss the key questions you should ask yourself if you think you might be ready to start a podcast.
Episode 2: “Early Things to Consider” How long should your podcast be? Will it be a chat-cast, reported narrative or something else? And how often should you release new episodes? Luvvie talks you through the things you will want to consider before recording your podcast.
Episode 3: “Recording Audio” How to figure out the right microphone for you, how to find a quiet place to record and more tips.
Episode 4: “Interviewing” A good interview takes time and preparation. Luvvie walks you through the process of finding a guest, choosing your questions and the art of listening.
Episode 5: “Writing Scripts” Every podcast episode needs great characters and a strong structure. Sean breaks down three common ways to structure your story and writing tips you can use when scripting your podcast.
Episode 6: “Editing Audio” Even the most casual-sounding podcasts get stronger with editing. What are the key things to consider when choosing your audio editing software? What are the best practices to make your podcast sound great?
Episode 7: “Publishing and Distributing” You have made your podcast! Now to get it out into the world. Luvvie discusses RSS feeds, things to consider when choosing a hosting service and how to get yourself into all the podcast apps.
Episode 8: “Reaching Your Listeners” If you want people to listen to your podcast, you have to put yourself out there. Luvvie walks you through everything from developing a tagline, logo and website to the importance of engaging your audience.
Episode 9: “Making Money” How do you make enough money to keep your podcast going? Sean discusses what should go into your budget, explains how sponsors use cost per mille or CPM to determine the value of advertisements and shares other ways you might make money on your podcast.
Episode 10: “Keeping Your Podcast Going” In the final episode, Luvvie and Sean offer some words of advice and encouragement to beginner podcasters and speculate on the future of on-demand audio. Their conclusion: there has never been a better time to get into audio.