Companion Podcasts Are Now A Thing


And The Wall Street Journal highlights how TV studios are turning to our medium as another way to market their video programming.

“Companion podcasts are delicate marketing exercises, intended to envelop viewers in behind-the-scenes content in a way that doesn’t feel like marketing. Examples of these crossover efforts include: Chernobyl on HBO, Stranger Things and The Irishman from Netflix and CBS’ Star Trek. The report says some of these podcast episodes cost up to $10,000 each.

Read the article from WSJ HERE