(By Amy Woods) By 2020, 80% of all content consumed online will be video. This is a statistic that I’ve heard thrown around quite a lot in the past few years. But now that we’re in 2019 it seems like one not to be ignored.
So the question to ask is: Are you getting in on the action and creating video content? Can you afford not to create video content?
You may be thinking, No, I don’t create a lot of video content because I’m dedicated to podcasting and that takes up quite a lot of my time, thank you!
If that’s the case then I have some good news for you.
You can continue focusing on creating great podcast content AND you can create video content. How? You REPURPOSE! You repurpose your podcast content into video content.
There are lots of different ways you can repurpose a podcast into a video, but here are four options to get you started:
1. Solo Shows: Film yourself while recording your podcast episode
The easiest way to repurpose your podcast episode into a video is by video recording yourself while recording your podcast episode.
Putting yourself in front of the camera is a great way to engage with your audience. It gives viewers the chance to get to know you more. Plus, it helps them to envision you as a “real person” rather than a voice. (I’m sure they love your voice but you can’t beat putting a face to the voice.)
There’s no need to buy expensive equipment to do this. The camera on your smartphone will most likely work fine. Position it well, consider your lighting, your background, and look into the camera whilst you are talking into the mic.
2. Guest Interviews: Video record your guest interview
If you’re conducting guest interviews in person then, similar to above, video record it. Pretty much like Joe Rogan but don’t worry about having an all-singing, all-dancing kick-ass studio! Again, you can keep it simple and work with what you’ve got.
If you conduct interviews remotely (e.g., on Zoom or Skype), ask your guests if they are okay being recorded on video, and then remember to record both the audio and the screen.
You can post the video interview of your guest interview on your website, on social media, and on YouTube. Offering a video option to your audience gives people who don’t listen to podcasts a chance to see your guest interview.
3. Use your webcam to present while recording your screen
Feeling a little camera shy? Depending on what your podcast is about, a great option for you could be to have some content on your screen, for example slides/images, and present to that content — you can then record both your screen and your webcam. This could be somewhat in the style of a webinar.
Doing this will put you into a small section of the screen. So, while people will see you and your screen, you won’t be the complete centre of attention!
The important thing to remember with this option is that you’re still creating a podcast episode. Your listeners cannot see your screen. So, don’t refer to it in such a way that you are neglecting your podcast listeners!
4. Create a video from your audio file and add images
You can create a video by pairing the audio from your podcast with static images that change as the context of the podcast changes.
You can use a range of different video editing software to create this type of video, such as iMovie for Mac users or Camtasia for Windows.
And there you have it — four ways you can repurpose your podcast content into video content!
A great way to get where 80% of people are spending their time online whilst still focussing on podcasting!