(By Traci Long DeForge) You’ve got podcasting questions, and PBJ‘s Traci Long DeForge is here to answer them. Traci is the founder of Produce Your Podcast.
PBJ: How does podcasting provide a big benefit to my business?
Traci: An engaged listener leads to a loyal customer. Hosting your own podcast opens up possibilities for your customers to feel closer to you and your business. They develop a more personal relationship with you and are more likely to want to do business as a result. Podcasting can be used as a way to open up a line of communication between you and your target market. Get feedback, speak directly to customer service issues, offer behind-the-scenes insights, and build stronger relationships with those who are doing business with you.
PBJ: Is there a strategy around repurposing your podcast content?
Traci: It creates a digital marketing content hub. Crafting original content can be taxing on time and resources, yet is vital to a robust marketing campaign. You can parlay your podcast content into a comprehensive strategy by doing a few simple tasks. Start with recording the episode and having that episode transcribed. Repurpose the content into social media posts, email newsletters, blogs, or e-book content.
PBJ: I want to write a book. Can a podcast help me get started?
Traci: One step closer to being a published author. Get a head start on your book by generating the content through your podcast. The edited transcriptions can become the foundation for the future chapters of your bestseller. Books become bestsellers by customers buying books. Use your podcast as a way to build your audience before your book release and you have a leg up on potential sales right out of the gate.
Send questions to Traci at firstname.lastname@example.org and remember to check back each week!
Traci Long DeForge is the founder of Produce Your Podcast, and a consultant, speaker, and strategist. She can be contacted at email@example.com or 912.223.9525. Visit her websites at TraciDeForge.com and ProduceYourPodcast.com.