You’ve got podcasting questions, and PBJ‘s Traci Long DeForge is here to answer them. Traci is the founder of Produce Your Podcast, and a consultant, speaker, and strategist. In our second installment of this special feature, Traci answers reader questions about iTunes, sponsorships, and creating killer opens and closes for your show.
1) How long does it take for a podcast to appear on iTunes.
Getting approval on iTunes can occur anywhere from 24 hours to up to two weeks. Recently, they have been operating on a 5-day turnaround but there is no guarantee. Plan your launch campaign 30 days out so you are not held up by any unforeseen delays.
2) What have been effective strategies have you used to get sponsorships to generate revenue for your podcasts?
One effective way to get sponsorships for your podcast is to offer them exposure in all of your audience touch-points. This works well if you already have an existing social media following and newsletter database along with a website presence. Your sponsor benefits from being included in all of your marketing initiatives.
3) How do you plan your podcast?
The simplest answer to this question is: 1. Determine the type of show you would like to create; 2. Research production and equipment options that fit your budget; 3. Determine how frequently you will release your episodes; and, 4. Stick to the schedule. Consistency is key.
BONUS: Can you give me some tips on how to do your intro and outro right?
Here are 5 tips to creating an open and close for your podcast. 1. Decide if you want to voice the open and close of the show yourself or if you want it voiced by a professional voice talent; 2. Select a licensed music bed; 3. Write your show description that will go into Apple Podcasts and other platforms; 4. Edit the show description to create an introduction-style opening; and, 5. Close out the show with your website, social media, or call to action.
Send questions to Traci at firstname.lastname@example.org and remember to check back each week!
Traci Long DeForge is the founder of Produce Your Podcast, and a consultant, speaker, and strategist. She can be contacted at email@example.com or 912.223.9525. Visit her websites at TraciDeForge.com and ProduceYourPodcast.com.