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(By Traci Long DeForge) You’ve got podcasting questions, and Traci Long DeForge is here to answer them. Traci is the founder of Produce Your Podcast and a member of the PBJ Editorial Board. This week Traci answers questions on finding your voice, keys to podcasting success, and producing a podcast but not hosting it.
Today’s BIG questions are focused on how websites are beneficial for growing your audience.
QUESTION: Do I need a separate website for my podcast? You don’t need a separate website for your podcast if you already have a website and your podcast content is connected to the content on your site.
You will want to create a podcast page on your existing site and include: - Links to the show on Android and Apple platforms - Content that helps listeners identify why they should listen to your podcast - Ask for reviews and give “Information” on how to write a review.
Here’s an example of an outstanding podcast page promoting Inside Design, a Produce Your Podcast client. It includes information on the hosts, including their picture, talks about the show, links to the listening platforms, and even has the option to sponsor the show directly from the page!
QUESTION: How can my website help me get more visibility for my podcast? I talk a lot about the benefits of using email marketing to grow your audience. Start today If you’re not already building an email list. The quickest way to collect new subscribers is to create an opt-in landing page on your website. This will introduce your podcast to your web visitors who may hit your website and not even realize you have a podcast. It’s also nice to have someone who wants to know more about your show and is asking you to send them information.
QUESTION: I have my podcasts uploaded to my website every time it’s released. Is there anything else I can do to get more people to listen? Yes! Use your website as a multi-faceted promotional tool for your podcast.
Create Robust Show Notes: Once a listener discovers your podcast and visits your website, they can access archived episodes and view the show notes to get caught up on your show. This can lead to more subscribers vs. one-off downloads
Include Social Share Options: You’re spending a lot of time and energy creating your show content. The more people share it out the better. Make it super simple to share and you’ll increase your presence on social media right away. Use visible social media buttons and limit the buttons to 2-3 platforms. Otherwise, it can be overwhelming and your content may not get shared at all.
Remember, the confused mind says…no.
Add Review Graphics To Your Website: Create a graphic template promoting your 5-star reviews and post them on your website. Be sure to link the graphics directly to your show so people can then leave a review after they click through from it. Below is a sample of a 5-star graphic Produce Your Podcast designed for a client.