(By Traci Long DeForge) You’ve got podcasting questions, and Traci Long DeForge is here to answer them. Traci is the founder of Produce Your Podcast and a member of the PBJ Editorial Board. Today, Traci answers questions about local content, rebranding, and getting sponsors.
I’d like to start a podcast where the subject matter is only really relatable to my local area? Is that possible and will it work?
I say, no way! Rebranding your podcast can happen for all kinds of reasons. You want to take the content in a different direction. Your business has grown and you changed the overall look of your brand. Maybe you had a co-host and now you don’t. There’s no need to delete all that content you took your time, energy, and resources to create. Leaving the content intact will enhance your opportunities to show up in search and present a more established show if you are seeking sponsors or patrons. If you’re planning a huge departure from the show’s current content and plan to head in a total 180-degree different direction from your original show, consider starting a whole new show. You can leave the other show as is and benefit from the exposure of both.